BIKE PURE are an organisation for riders, teams and supporters, working to improve the integrity of professional cycle sport..
MISSION:
Bike Pure aim to restore the integrity of Professional cycling.
Cycling fans worldwide deserve heroes they can believe in.
The supporters want a clean sport and the riders need their credibility back.
WHO:
Bike Pure are an independent, not-for-profit cycling organisation, committed to redirecting trust to Professional cycle sport.
Bike Pure are the face and the voice of cycle fans, worldwide.
WHY:
Cycle racing has had a problem for decades with endemic drug use. Cheats annually being exposed has reduced the public image of cycling to tatters and disappointed the supporters. Although the sport is cleaning up, still some riders cheat using artificial, performance enhancing methods. If a Professional cyclist does an outstanding ride; instantly we question "What is he on’? such is the abuse.
Not good enough. Clean up or clear out. We desire a truly clean sport, with real riders that the fans, sponsors and media can have faith in.
HOW:
Through media pressure and rider and fan support:
Bike Pure shall encourage the athletes and teams to sign an ‘honour code’, declaring that they race clean, without performance enhancing drugs and with a code of conduct that will encourage our sport to flourish. If any rider should be caught, Bike Pure encourages the introduction of a life bans from cycle sport.
We believe it is only through the adoption of stiffer penalities that riders will think twice about doping.
Through these actions riders are held responsible for their own behavior, their sponsors can have faith that their investment is safe, and the public can have confidence in the results.
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